An important global trend in the apple juice industry the last few years has been a change of demand and growth opportunities from the developed countries to developing ones. While the developed markets of the USA, Canada, Australia and Western Europe are close to being saturized as far as apple juice consumption is concerned, emerging economies, such as China, India, Russia, Brazil, Eastern European and South American countries are far from. These countries share a few similar characteristics, including a rising population, improved economic policies resulting in a larger middle class, and therefor rising disposable incomes and urbanization.
Our food processing business has always been heavily reliant on international trade for our sourcing of juice. Large food companies, and we also, try to reduce the volatility in raw material prices by establishing long-term pricing agreements and backward integration through contractual farming. These policies have always worked for us espcially in the now volatile apple juice business.
Our food processing business has always been heavily reliant on international trade for our sourcing of juice. Large food companies, and we also, try to reduce the volatility in raw material prices by establishing long-term pricing agreements and backward integration through contractual farming. These policies have always worked for us espcially in the now volatile apple juice business.
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